Voting and Gloating

A little too late in the day… sorry but I had to mention this… ideally this post should have come two weeks ago when I cast my vote but it’s coming on the day of the results…

It all began when I read on the front page of some tabloid which said that our very responsible and publicity hungry Shah Rukh Khan flew down all the way from South Africa leaving the IPL just to cast his vote. Isn’t that something? I really wish we had such celebrities who would make a difference… RUBBISH!!

‘People expect politicians to solve problems immediately. But it’s not that easy. It takes time. That’s why we should vote and give a chance to better people’, this is what the biggest star in the country said.

Off course, this comes exactly a few days after Aamir Khan also said he came back from the U.S. just to cast his vote. And off course he forgot to mention that he would be shaking a leg for a big fatty’s Indian wedding in a few days where apparently he had been paid a bomb. Yeah, strangely since his KKR isnt really on a row, this producer, actor, entrepreneur decided to make money by other means. Nothing wrong in that, but don’t give me crap that you came from South Africa just to vote…

PR is a booming business… even my Wilson college has hired an agency for Christ’s sake. Thanks for voting Shah Rukh… no thanks for gloating!!

What is wrong with Yash Raj?

In my IndiaFM and Indiatimes days, I thought Yash Raj was just arrogant- in speaking to the media, in their publicity campaigns, etc. Now I think they are simply dumb.

Their promotional campaign for Roadside Romeo was the pits despite it being the only good movie to come out of their banner in a very very long time...

Rab Ne Bana Di Jodi is a big film... Aditya Chopra and SRK coming together after almost 9 years is a big thing for a lot of people... liked DDLJ, thought Mohabbatein was all right but here I'm not talking of my movie opinion... I'm talking from a business point of view of getting in the audience...

DDLJ is still running forcefully at Maratha Mandir after so many years but gone are the days of Silver, Golden, Platinum jubilees. Today, release your movie and in the second month release it's DVD and in the third month air it on television. It's sad but true... one misses those silver jubilee signs... I guess you still might see them in small towns but becuase of the multiplex culture it's maximum profit in the first week end.

But I don't know why but Yash Raj just seems full of itself. Lousy and repetitive promotions of RNBDJ dont really excite... yes SRK has a fan following but recall that Chak De India had a bad opening and it worked only because of word of mouth publicity eventually.

People are confused... what is this movie all about? Why is SRK looking like a retard? Also just read yesterday that the advance booking will only begin two days before the release date appparently because of the terrorist attacks. I'm trying to think of the strategy there but sense eludes me. Deshdrohi had more recall value man... Sheesh!!